Tag Archives: choice

08.12.07 Fear is the path to the dark side…

Schwartz, B. (2004). The Paradox of Choice: Why More is Less. New York: Ecco. Barry Schwartz’ latest book, The Paradox of Choice: Why More is Less appears to be the culmination of at least a dozen years of writing on … Continue reading

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7.08.07: The Long Tail

Anderson, Chris. (2006). the long tail: why the future of business is selling less of more. New York, Hyperion. The Long Tail is a nonfiction business book about the change in market from one of scarcity to one of abundance … Continue reading

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