Archive for the 'social networks' Category
when deciding how to use social media networks for spreading brand awareness, like good website design, marketing by social media really needs to identify their end user and consider potential campaigns to them carefully.
Why this site?
To examine an example of the multi-channel Twitter strategy.
As a country wide federal agency, the Environmental Protection Agency (EPA) has split their twittering into:
General news feeds
Specialized interest news feeds (like RSS)
Localized Twitter discussion groups.
As confirmed by the Web Communication lead, their overall Twitter mission includes Education, Outreach, Promote Awareness and personalizing their business. [...]
Why this site?
The UK Prime Minister’s group are heavy into their social media use and Twitter is but a part of their total strategy. Not every event, news or discussion they are having is reflected in this channel. Unlike many other government agencies (whom I will get to eventually) they are selecting bits of content [...]
Introduction
As a former government contractor and public servant, I am interesting in exploring how government agencies are using Twitter. My quick profiles come from a variety of countries and levels of government looking for patterns. Social media tools offer government the opportunity to bypass traditional media filters and reveal themselves as more than a closed [...]
suggestions on attracting larger user group with blogs, links to advice from Matt Gross of New York Times Frugal Traveler.
short list of Twitter use books
how shall you group or manage your twitter posts?
Some government use of Twitter
I recently killed my Twitter profile. (As a recent graduate of UW Multimedia C Digital Communications Program, this could be grounds for excommunication.) For my defense, I offer from our research project last fall, “motivation to participate”. Unlike Facebook, those I know who participate on Twitter have work or school related to Digital products. The [...]
Scenario: Needed store hours on The Fish Store to see if they were open on Sunday before I traversed over there. Google hit led to Yelp! Which is a neighborhood business review and rank site. First review for my favorite store is a total slam. What gives? I am motivated to register in order to [...]
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